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College Sports

How James Madison Became College Football’s Coaching Pipeline

Three different coaches have taken over at James Madison since 2019 and left with a winning percentage north of .900 in their last act there.

Dylan Stewart
Photo by Eric Steinhauer via Pexels

Three different coaches have taken over at James Madison since 2019 and left with a winning percentage north of .900 in their last act there. The James Madison coaching pipeline now runs through Indiana, UCLA and, as of this season, back to a rebuilt Dukes roster under Billy Napier. Combined, Curt Cignetti, Bob Chesney and Napier are 17-0 since Napier arrived, a number that has turned a program that spent decades in FCS obscurity into what CBS Sports called a new cradle of coaches.

The pattern is not accidental. Every James Madison hire since 2016 has gone to a coach who had already run his own program, a philosophy driven by former athletics director Jeff Bourne, who spent 25 years in the job before retiring in 2024. That approach has produced a coaching carousel success story that keeps repeating itself even as the names change.

A Program Built From 60 Walk-Ons

James Madison fielded its first football team in September 1972, five years after the university went coeducational, when Challace McMillin recruited 60 men to start the program from scratch. The Dukes won the Virginia College Athletic Association title undefeated by 1975 and later captured an FCS national championship in 2004 under Mickey Matthews, a title that came a season after the school nearly fired him following a 6-6 year.

That history of stability through coaching change set a template. James Madison began formally studying a move to the FBS in 2012, long before the resources existed to support it. The Atlantic Union Bank Center, a roughly $140 million facility, opened in 2020, and James Madison joined the Sun Belt two years later.

Houston And Withers Set The Modern Standard

Everett Withers took over before the 2014 season after two years on Urban Meyer’s staff at Ohio State and a stint as North Carolina’s interim head coach in 2011, when the Tar Heels went 7-6 following Butch Davis’ firing. Withers went 18-7 in two seasons at James Madison before Mike Houston replaced him.

Houston arrived with a 28-7 record built at Lenoir-Rhyne and The Citadel and immediately delivered, leading James Madison to a 14-1 record and the 2016 FCS national championship with a 28-14 win over Youngstown State. He took the Dukes back to the title game in 2017, a 17-13 loss to North Dakota State, before leaving for East Carolina.

Cignetti’s Run And The Indiana Leap

Curt Cignetti followed Houston after building his own resume at Indiana University of Pennsylvania from 2011 to 2016 and at Elon in 2017 and 2018, where his team once beat James Madison’s then-No. 2 FCS squad on a late touchdown pass with 77 seconds left. He went 14-1 at James Madison in 2019, guiding the Dukes to three straight FCS playoff appearances and a national title game trip.

James Madison moved to the FBS in 2022, a transition year that came with an NCAA bowl ban, but Cignetti still went 8-3. By 2023, the Dukes played their first bowl game and hosted ESPN’s College GameDay for the first time, finishing 11-1 before Cignetti left for Indiana in late November 2023. He has since led the Hoosiers to a national title, despite what the same source described as criticism aimed at minimizing his James Madison achievements.

Chesney’s Title And The Jump To UCLA

Bob Chesney succeeded Cignetti after coaching at Holy Cross and won 21 games in two seasons at James Madison. In 2025, he delivered the program’s first league title and made the Dukes the first Sun Belt team to reach the College Football Playoff, going 8-0 in conference play and beating Troy 31-14 to secure it. Oregon ended that run with a 51-34 win in Eugene on Dec. 20, 2025.

Chesney then left for UCLA, where he started 5-0 and won the Bruins’ first road game at Oregon in 22 years, according to Yahoo Sports. More on that turnaround is detailed in Total Apex Sports’ look at how Bob Chesney rebuilt UCLA.

Napier Gets A Second Chance

Billy Napier arrived at James Madison after going 22-23 at Florida from 2022 to 2025 and getting fired, a sharp contrast to his 40-12 mark at Louisiana in the Sun Belt. Current athletic director Matt Roan gave Napier that chance, according to Yahoo Sports, after inheriting a roster that had been stripped for parts, with more than 60 new players and 30 to 40 new staff members following Chesney’s departure.

Napier opened 6-0, including a 5-0 start with wins over Liberty, Wagner, San Diego State, Old Dominion and Marshall, a result detailed further in Total Apex Sports’ coverage of James Madison’s win over Marshall. He described the situation he walked into bluntly. “I think you start on second base a little bit. We inherit momentum, we inherit historic success, we inherit national spotlight, and we’re probably here at the most — there’s never been a better time to be at James Madison University or be a part of the football program relative to the momentum the place has,” Napier said, according to CBS Sports.

Offensive coordinator Cam Aiken, a former Clemson offensive assistant during national title runs and a staffer under Lane Kiffin at Ole Miss, has helped the Dukes field the nation’s 10th-ranked scoring offense at 41.8 points per game. Former North Carolina running back George Pettaway ranks 10th nationally in rushing, and return man Michael Scott leads the country with 565 yards and two punt return touchdowns.

Roster Raids And Rising National Standing

James Madison keeps losing coaches and keeps refilling the roster that gets raided in the process, according to Yahoo Sports, which is how the program has gone 45-11 since the FBS jump four years ago. Roan mobilized donors and sponsors to cover a $28 million price tag for the move to the American Conference, a step detailed in Total Apex Sports’ report on James Madison leaving the Sun Belt for the American.

James Madison would rank No. 31 in an extended AP Top 25 poll, eight spots behind Boise State at No. 23. Nine FBS teams remain unbeaten through seven weeks of the 2026 season, the fewest at that point of a season since 2009, and James Madison is one of them.

What’s Next

James Madison is scheduled to join the American Conference as it continues chasing a perfect regular season under Napier. The Dukes’ next test comes as Sun Belt play continues before the move to their new league takes effect.

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