What a Super Bowl Ticket Really Costs Dallas Residents
The Super Bowl weekend is just around the corner, but there’s more than meets the eye when it comes to the big game, with equally big commercials, with a 30-second spot costing approximately $8 million this year.
Is a Super Bowl ticket truly worth what it costs? Obviously, the sticker shock of such a ticket is real, but the bigger picture is how uneven it is across the United States. The exact same seat can be an expensive splurge in one city, but a full-on budget wrecking ball in another.
To show the differences, The Action Network built the Super Bowl Ticket Burden Index. The said index lined up the cost of one average Super Bowl ticket with what households typically earn and spend each month across the U.S. cities.
The ticket price used by The Action Network is the national average of $6,773, according to entry-level listings across major marketplaces, such as Ticketmaster, StubHub, SeatGeek, and Vivid Seats. Each city’s score is basically a “how hard does this hit” measure across everyday budget categories. The higher the score, the tougher the trade-offs.
What a Super Bowl Ticket Costs Dallas, Texas Residents
The cost of a Super Bowl ticket may be the same, but the financial trade-offs aren’t.
According to a new analysis from The Action Network, the average ticket price of $6,773 represents a significant part of a typical Dallas household’s monthly budget.
In Dallas, Texas, the price of one ticket is roughly equal to about four months of rent, about four months of childcare, more than a year of groceries, over two years of transportation costs, and about two-and-a-half years of utility bills.
In practical terms, one seat can compete directly with the expenses most Dallas households plan around month to month.
“The ticket price doesn’t change, but what it replaces in a household budget does,” said an analyst from The Action Network. “In Dallas, that can mean months of rent or childcare, or years of everyday bills like transportation and utilities.”
On the Super Bowl Ticket Burden Index, which scores cities from 0 to 100 based on how hard the ticket price hits local budgets, Dallas scores 36.05, placing it slightly less burdensome than Houston and closely in line with other large Texas cities.
What a Super Bowl Ticket Costs U.S. Residents
Topeka, Kansas, ranks as the most financially burdensome city in the study, with a Super Bowl Ticket Burden Index score of 61.99. The utilities and transportation alone equal more than seven years of the typical household’s spending.
Fremont, California, ranks as the least burdensome city, scoring 17.63 and requiring just 72 work hours to match the price of a Super Bowl ticket.
Alabama often shows up among the most burdensome cities, with Mobile, Tuscaloosa, and Montgomery all ranking near the top of the study.
California dominates the least burdensome side, making up most of the cities at the bottom of the Super Bowl Ticket Burden Index.
San Juan, Puerto Rico, has the longest work time burden at 454 work hours per Super Bowl ticket. San Juan also carries the highest grocery burden at 16.93 months.
Elgin, Illinois, records the highest utilities burden, where one Super Bowl ticket equals 67.73 months of the typical household’s utility bills.
The Action Network’s Methodology
The Super Bowl Ticket Burden Index used a national average Super Bowl ticket price of $6,773, according to entry-level resale listings.
The price was compared with typical monthly household income and expenses in U.S. cities, such as rent, transportation, childcare, utilities, and groceries.
The data sources included the U.S. Census Bureau, U.S. Bureau of Labor Statistics, Economic Policy Institute, and Numbeo.
