Trackhouse Racing Poised to Seal Game-Changing Project 91 Pact
When Justin Marks first entered the NASCAR scene, he was on a mission to shake up the status quo and reignite a long-lost adrenaline in the world, or face and build an alliance beyond the checkered flag. That something is Trackhouse Racing, and it’s rapidly becoming one of the most compelling stories in motorsports.
It’s not just a race team. It’s a global entertainment brand with the heart of a gritty, old-school stock car operation. The core of Trackhouse’s philosophy is ambition. They don’t just want to win races. They want to make moments. And nothing screams “moment” louder than their audacious Project 91.
What is Project 91?
Born in 2022, Project 91 is Trackhouse’s wildcard, an “all-star” car designed to lure the most prominent names from the global racing stage into the unforgiving world of NASCAR. Think of it as a cultural exchange program at 200 mph. The first to answer the call was none other than Kimi Räikkönen, the 2007 Formula 1 World Champion.
Seeing “The Iceman” wrestle a stock car around Watkins Glen was a sight to behold and proved Marks wasn’t just dreaming. He was executing. Then came Shane van Gisbergen. The V8 Supercars titan from New Zealand wasn’t just a participant. He was a phenomenon.
In his very first NASCAR start, he did the unthinkable: he won on the streets of Chicago in 2023. It was a victory that sent shockwaves through the garage and put the entire sport on notice. Van Gisbergen has since made a full-time move to the U.S. under the Trackhouse banner, a testament to the program’s incredible power. With names like three-time Indy 500 winner Hélio Castroneves also taking the wheel, Project 91 has become a beacon for talent.
Is it dead? Not a chance. According to Marks, the project is very much alive and kicking. He’s actively courting sponsors for a 2026 return, aiming to pair the right brand with the right international star. The drive and ambition that fuels Project 91 is far from extinguished. To fans, it seems like nothing new is on the horizon, but the program is simply preparing for its next big move.
How Red Bull is Fueling the Trackhouse Rocket Ship
If Project 91 is the heart of Trackhouse, then its partnership with Red Bull is the high-octane fuel pumping through its veins. Red Bull’s infamous exit from NASCAR in 2011 left a void. The energy drink giant, a marketing behemoth synonymous with extreme sports and cutting-edge motorsports, was gone. For over a decade, their absence was felt. Enter Justin Marks. He didn’t just bring Red Bull back.
He gave them a home where they could be themselves. Starting in 2025, the iconic Red Bull logo returned to a stock car, and the partnership is already exceeding expectations. Marks describes the relationship as “amazing,” praising Red Bull’s deep understanding of the racing world. This isn’t just a sponsorship decal on a fender. It’s a true collaboration.
Red Bull sees the immense potential in Trackhouse’s vision. They’re not just activating at the track. They’re exploring ways to scale the partnership beyond NASCAR, potentially including Trackhouse’s MotoGP team or a future Indy 500 endeavor. For a sport like NASCAR, which is constantly striving to break into mainstream pop culture, having a brand like Red Bull in its corner is a game-changer. As Marks puts it, “they want to make big moments happen just like we do.”
Final Thoughts
Trackhouse Racing is proving that you can honor NASCAR’s roots while simultaneously pushing its boundaries. It’s a team built on passion, driven by ambition, and fueled by a relentless desire to innovate. No matter whether it’s through the star power of Project 91 or the marketing muscle of Red Bull, Justin Marks and his crew aren’t just participating in another race. They’re changing the game.
