Carlie Irsay-Gordon: Is the Indianapolis Colts CEO a Micromanager Or a Misunderstood Mogul?

The Indianapolis Colts are off to a surprisingly hot 2-0 start, a feat they haven’t accomplished since Peyton Manning was still slinging it for them back in 2009. You’d think the talk of the town would be Anthony Richardson’s benching or Daniel Jones’s unexpected revival. Instead, the internet has found a new obsession: Colts CEO Carlie Irsay-Gordon and her ever-present headset. Why is she being talked about?

Context Surrounding Irsay-Gordon

TRENDING: New #Colts owner Carlie Irsay-Gordon was shown on the sideline during the game taking notes on her team’s performance.

Carlie wears headphones with the play calls during the game & is in the teams meetings during the week.

She is fully-involved.pic.twitter.com/UPpEuRZChu

— MLFootball (@_MLFootball) September 14, 2025

Let’s get one thing straight: Irsay-Gordon isn’t some fair-weather owner waving from a luxury suite. She’s on the ground, clipboard in hand, looking like a coach in waiting. This isn’t a new hobby, either. She’s been soaking up the game from the sidelines for years, even before she officially took the reins as CEO after her father, the late Jim Irsay, passed away in June. But now that she’s the boss, every move she makes is under a microscope.

The Twitterverse, never one to shy away from a hot take, is completely divided. One camp sees a meddling micromanager, with trolls calling her “insufferable” and firing off memes comparing her to a “wife waiting patiently to prove a point.” They argue she should let her highly-paid coaches, you know, do their jobs.

Then there’s the other side, the one that looks at the Colts‘ perfect record and says, “Whatever she’s doing, it’s working.” They see a savvy businesswoman protecting her multi-billion-dollar investment. As one fan put it, “Calling it micromanaging is only because she’s a woman, let’s be real.” And you have to wonder if they have a point.

What’s Really Going On with That Headset?

So, is Irsay-Gordon about to storm the huddle and call a Hail Mary? Not exactly. As she explained it herself, the headset is a tool for evaluation, not intervention. “I need to be able to say, ‘Is this person full of BS? Do they even know what they’re talking about?‘“ she said. It’s about accountability. When you’re cutting checks for millions of dollars, you want to know your people are worth the price tag. It’s a BS detector, and frankly, a pretty brilliant one.

It’s also worth noting that her headset doesn’t even have a microphone. She’s listening, learning, and gathering intel—not barking orders. She’s been in team meetings, taking notes right alongside the players. This isn’t just about winning games; it’s about understanding the complex machine that is an NFL franchise.

The Double Standard For Female Owners

Let’s be honest, would a male owner doing the same thing get this much heat? Probably not. A man in the same position would be praised for his “passion” and “hands-on approach.” But as one of only ten female owners in the NFL, Carlie Irsay-Gordon faces a different set of rules. Michele Donnelly, a professor who studies gender in sports, calls it a “no-win situation.” If she’s involved, she’s micromanaging. If she’s not, she’s disinterested.

Ultimately, the results speak for themselves. The Colts are winning, the team seems to respect her involvement, and she’s holding her staff accountable. Maybe the rest of the league could learn a thing or two from the Irsay-Gordon playbook. It might be time for the critics to put down their phones, take off their tinfoil hats, and just watch some football. The woman in charge seems to know exactly what she is doing.