Apex Global 2026 Olympics: Rebranding of Controversial “Ice House” to Athlete-Focused “Winter House” ByRhonda Barber February 3, 2026February 3, 2026
![Olympics [US, Mexico & Canada customers only] Feb 2, 2026, ITALY; Madison Chock and Evan Bates in preparation for the Milano Cortina 2026 Olympics Winter Games. Mandatory Credit: Fabrizio Bensch/Reuters via Imagn Images](https://totalapexsports.com/wp-content/uploads/2026/02/USATSI_28143143-768x500.webp)