Trackhouse Brings SuperFile To The No.97 For Van Gisbergen’s Daytona 500 Charge

February at Daytona International Speedway always carries a certain tension new paint schemes, new firesuits, and the sense that the entire season is about to be defined in a single afternoon. For Shane van Gisbergen and the No. 97 Trackhouse Racing team, that tension just sharpened.

Trackhouse confirmed that SuperFile will serve as the primary sponsor for van Gisbergen in the 2026 Daytona 500, marking the cybersecurity company’s first appearance in NASCAR’s biggest race. It’s a significant partnership for both sides.

SuperFile gets its introduction on one of the most visible cars in the field, and van Gisbergen enters the Great American Race with a fresh look and a sponsor that aligns with the sport’s growing reliance on data and digital infrastructure.

A Tech Company Steps Into NASCAR’s Data‑Driven World

Modern NASCAR teams operate like engineering firms. They protect simulation models, wind‑tunnel data, aero maps, and proprietary communication systems. A single leak can compromise months of work. That’s why SuperFile’s entry into the sport stands out.

SuperFile specializes in “sovereign file control,” a system that allows organizations to track, manage, and revoke access to files even after they’ve been shared. Their clients include government agencies and major corporations that require strict data protection, the same environment in which NASCAR teams operate.

This isn’t the first time a tech company has stepped into NASCAR, but it reflects a growing trend. Over the past decade, teams have partnered with companies such as Splunk, Dell, and Cisco as data has become central to performance. SuperFile joins that list at a time when digital security is as important as horsepower.

CEO Shane Valdez said the Daytona 500 represents a moment where technology and competition intersect. For a company built around speed, precision, and control, partnering with a competitive Cup Series team makes sense.

SVG’s Rapid Rise From Newcomer to Contender

Shane van Gisbergen’s transition into NASCAR has been one of the most impressive in recent memory. His 2025 rookie season included five wins, a feat not seen since Jimmie Johnson’s early years, and he earned Rookie of the Year honors with room to spare. He didn’t just adapt to the Cup Series. He excelled.

His Chicago street course victory in 2023 proved he could win in unfamiliar territory, but his 2025 season showed he could win anywhere. He won on road courses, intermediates, and even a short track, demonstrating his versatility. Daytona, however, is its own challenge. Superspeedway racing demands patience, drafting discipline, and trust in the spotter.

Van Gisbergen has one Daytona 500 start behind him, and he enters this year with a better understanding of the race’s rhythm when to ride, when to move, and when to avoid the chaos that usually erupts in the final 20 laps.

“It’s great to have SuperFile on the 97 Chevrolet for the biggest race of the year,” van Gisbergen said. He remembers the atmosphere of his first Daytona 500, the noise, the nerves, the scale of it, and he’s eager to improve on his previous run.

What This Means for Trackhouse Racing

Trackhouse Racing has built its identity on doing things differently, and this partnership with SuperFile reinforces that approach. Justin Marks has never been interested in running a conventional NASCAR team. From the moment Trackhouse entered NASCAR, they’ve pushed boundaries, whether it was signing Pitbull as a co‑owner.

However, the team launched Project 91 to bring international drivers into NASCAR. This gave Shane van Gisbergen a legitimate path into the Cup Series after his Chicago breakthrough. SuperFile joining the team highlights several important trends inside the sport:

1. Technology Companies Are Becoming Major Players In NASCAR

The garage has shifted dramatically over the past decade. Teams now rely on simulation programs, encrypted communication systems, and proprietary aero data. When Toyota partnered with Microsoft Azure or Hendrick Motorsports adopted advanced data‑tracking systems, it signaled a new era. SuperFile’s entry into the sport fits that trajectory. NASCAR is no longer just about engines and setups. It’s about protecting information that can decide races.

2. Shane van Gisbergen’s Influence Is Growing Beyond The Track

Shane van Gisbergen isn’t just a competitive driver. He’s a global figure. His presence brings attention from Australia, New Zealand, and the international motorsports community. When he won in Chicago in 2023, it became one of the most‑watched NASCAR moments of the decade.

His 2025 rookie season only amplified that spotlight. Sponsors see him as a bridge between NASCAR and the broader racing world, much like Juan Pablo Montoya and Marcos Ambrose did in their eras.

3. Trackhouse Continues To Prove Its Commercial Strength

Landing a primary sponsor for the Daytona 500 is one of the hardest sells in the sport. The inventory is expensive, the exposure is massive, and the expectations are high. The fact that Trackhouse secured SuperFile a company making its NASCAR debut shows the team’s ability to attract new partners. It mirrors how 23XI brought in DraftKings and MoneyLion early in their existence, or how RFK Racing revived its commercial program under Brad Keselowski.

4. The Partnership Reflects Trackhouse’s Long-Term Vision

Marks has repeatedly said he wants Trackhouse to be a modern motorsports organization, not just a Cup team. Bringing in a cybersecurity company aligns with that vision. As NASCAR moves toward more digital systems from Next Gen car data to cloud‑based simulation, teams will need partners who understand how to protect that information. SuperFile isn’t just a sponsor. They’re a resource.

5. It Signals Confidence In The No. 97 Program

Sponsors don’t attach themselves to uncertainty. They attach themselves to results. Van Gisbergen’s five‑win rookie season proved he’s not a novelty. He’s a contender. Trackhouse has built the No. 97 program around him, and securing a Daytona 500 sponsor shows they expect him to be a factor in the biggest race of the year.

Justin Marks said SuperFile’s software capabilities “apply directly to motorsports,” and he’s right. Teams guard their data as fiercely as they guard their setups. In an era where a leaked simulation file can cost a team a competitive advantage, having a cybersecurity partner is more than a branding exercise. It’s a competitive edge.

What’s Next

The 68th Daytona 500 is already shaping up to be a major storyline, and the addition of SuperFile to the No. 97 only heightens the anticipation. Van Gisbergen has already shown he can win in the Cup Series. Now he enters the sport’s biggest race with a new partner and a team capable of contending.

When the engines fire on February 15, the No. 97 will be one of the cars to watch. If van Gisbergen’s second season builds on what he accomplished as a rookie, he’ll be a serious threat in the Great American Race, and SuperFile picked the right moment to join the ride.