23XI Racing and Tyler Reddick Welcome SupplyHouse as Multi-Race Partner
23XI Racing is making headlines after adding SupplyHouse as a multi‑race primary sponsor for Tyler Reddick’s No. 45 Toyota in 2026. Here’s what happened, why it matters, and what the move signals for the team.
The announcement comes at a time when Reddick and 23XI are looking to regroup after a difficult 2025 season. With NASCAR’s fanbase heavily rooted in the trades, the partnership connects the team with a workforce that already makes up a large portion of the sport’s weekly audience.
The timing couldn’t be more important. After a turbulent year, 23XI is clearly trying to stabilize its foundation, and adding a sponsor that aligns so naturally with NASCAR’s core demographic gives the team a much‑needed boost heading into 2026.
What the SupplyHouse Deal Includes
23XI Racing confirmed that SupplyHouse will serve as a primary sponsor for several races in 2026, beginning with the April 19 race at Kansas Speedway. The company will also appear as a full‑season associate partner, with branding on the No. 45 car, team equipment, and Reddick’s fire suit throughout the year.
The deal gives SupplyHouse a consistent presence across the entire schedule, not just during its primary races. This isn’t a one‑off paint scheme. It’s a full‑season commitment that embeds SupplyHouse into the team’s identity.
Why 2026 Represents a Reset for Reddick
A Reset After 2025
Reddick’s 2025 season ended with a ninth‑place finish in the standings but no wins, breaking a three‑year streak. The year was overshadowed by the hospitalization of his infant son, Rookie, during the playoffs. Balancing a medical emergency with postseason racing was strained far beyond the track.
With his son now home and recovering, Reddick enters 2026 with a clean slate. The new partnership arrives at a moment when stability and focus matter more than ever.For a driver who thrives on rhythm and confidence, the emotional weight of last season made consistency nearly impossible. This year feels like a genuine restart.
What 23XI and SupplyHouse Are Saying
Steve Lauletta, 23XI Racing President: “We are excited to welcome SupplyHouse to the 23XI family and proud to bring another new brand into the sport.” He noted the natural overlap between NASCAR fans and the trades.
Kaylin Staub, SupplyHouse CMO: “Our customers value hard work, smart problem‑solving, and high performance, the same qualities that define 23XI.”
Tyler Reddick: “SupplyHouse supports some of the most vital workers in our economy, and I’m honored to represent all those tradespeople and the work they do.”
Why This Sponsorship Matters for NASCAR and 23XI
Immediate Impact
The partnership aligns with the identities of both sides. NASCAR is built on mechanical skill and teamwork, and the trades operate with the same pressure and precision. The connection feels natural rather than forced.
Broader Implications
SupplyHouse plans to bring tradespeople to select races in 2026, turning race weekends into a recognition of skilled labor. For many fans, the No. 45 will feel like a car that represents their work and their community. This is more than branding. It’s cultural alignment. It taps into a fanbase that already sees NASCAR as “their” sport.
The Offseason Mindset Inside 23XI
A recent tweet from 23XI Racing captured the tone of the offseason and mirrors the mindset inside the No. 45 camp:
What The Tweet Emphasizes
The message reflects the urgency across the garage as teams prepare for the next season. For Reddick and 23XI, it aligns with the need to reset, rebuild, and move forward after a challenging year, and with a brand-new sponsor in SupplyHouse. The tone is clear: no excuses, no looking back, only forward.
Why This Partnership Could Shift Momentum
The SupplyHouse scheme will debut April 19 at Kansas Speedway, one of Reddick’s strongest tracks. With a new partner and a renewed focus, the team will look to start fresh and return to Victory Lane. If there’s a track where Reddick can immediately make noise, it’s Kansas. The debut timing feels intentional.
FAQ About The Partnership
Q: When will SupplyHouse debut on the No. 45 car?
A: The SupplyHouse primary scheme will debut on April 19, 2026, at Kansas Speedway.
Q: Is this a one‑race sponsorship?
A: No. SupplyHouse will serve as a multi‑race primary sponsor and a full‑season associate partner.
Q: Who drives the No. 45 for 23XI Racing?
A: Tyler Reddick is the full‑time driver of the No. 45 Toyota Camry XSE.
Q: Why was the 2025 season difficult for Reddick?
A: He went winless and navigated the hospitalization of his infant son, Rookie, during the playoffs.
Q: Why is this partnership significant for 23XI Racing?
A: It aligns the team with a company whose customers reflect a large portion of NASCAR’s fanbase, the trades.
Conclusion
The 23XI Racing SupplyHouse partnership arrives at the right time for both sides. For Reddick, it marks a fresh start after a difficult year. For SupplyHouse, it connects the company with a fan base
The deal also signals a broader trend in NASCAR sponsors want authenticity, teams want stability, and fans want stories they can connect with. This partnership checks all three boxes.
