California Named a Top U.S. State To Host a Super Bowl Party
With Super Bowl LX at Levi’s Stadium around the corner, a new study has revealed the best states to host a Super Bowl party, after factoring in alcohol consumption, internet speeds, rain, online NFL interest, and search volume for Super Bowl snacks and parties.
California takes ninth place, driven by fast internet speeds, strong party-planning intent, and a serious interest in Super Bowl party food. Nevada, Colorado, Delaware, Illinois, and Pennsylvania are the top five best states to host a Super Bowl party.
Super Bowl Study’s Results
Ahead of Super Bowl LX on Feb. 8, which will be hosted at Levi’s Stadium in Santa Clara, a new study has revealed the best states to host a Super Bowl party, with California officially ranked number nine.
The research from Pickwise, a sports picks website, analyzed each state against six unique factors to give a total score out of 100. The factors include alcohol consumption per capita, internet speeds, average precipitation in February, and Google searches in each state for the NFL, Super Bowl parties, and Super Bowl snacks.
Despite the Los Angeles Rams falling just short of reaching the Super Bowl this year, the “Golden State” was named the ninth-best state in the United States for throwing a Super Bowl party, achieving an overall index score of 67.21 out of 100.
One of California’s biggest strengths is its football interest. California records 12,680 Google searches for “NFL” per 100,000 people each month, which is the fifth highest and well above the national average, showing strong engagement with the NFL across the Golden State.
That enthusiasm carries into food planning, too. California generates 376 Super Bowl snack-related searches per 100,000 people, comfortably above the national average of 328, suggesting fans put significant effort into preparing their game-day spreads.
Connectivity also supports California’s party credentials. With average internet speeds of 223.59 Mbps, the state exceeds the U.S. average of 194.5 Mbps, helping ensure smooth streaming and uninterrupted Super Bowl coverage.
California’s residents also show solid intent to host gatherings. California records 19 Super Bowl party-related searches per 100,000 people, significantly higher than the national average of just over 11, indicating the state’s residents are more likely than most Americans to plan watch parties.
Alcohol consumption in California is also above average. Residents consume 2.88 gallons per capita annually, compared to the national average of 2.56 gallons, helping contribute to a lively party atmosphere. However, the weather is one factor that could complicate plans in some areas. California averages 3.9 inches of precipitation in February, above the national average of 2.5 inches, which could increase the risk of travel disruption.
10 Best States To Throw a Super Bowl Party
The top 10 states to throw a Super Bowl party are as follows:
1. Nevada
2. California
3. Delaware
4. Illinois
5. Pennsylvania
6. Maryland
7. New Jersey
8. Virginia
9. California
10. New York
Pickwise’s Methodology
The study analyzed six factors to give each U.S. state a score out of 100.
Those six factors are as follows:
1. Annual Alcohol Consumption (gallons per capita) — sourced from the National Institute on Alcohol Abuse and Alcoholism, surveillance report from 1977-2022.
2. Internet Speeds — sourced from Highspeedinternet, 2025 Average US Internet Speeds by State.
3. Average Precipitation in February (inches) — sourced from Extreme Weather Watch.
4. Average monthly Google search volume in each state for “NFL” per 100,000 people in February 2025 — sourced from Google Ads Keyword Planner.
5. Average monthly Google search volume for Super Bowl snacks per 100,000 people in February 2025, which includes: chicken wings, guacamole, nachos, pizza delivery, pretzels, and ribs — sourced from Google Ads Keyword Planner.
6. Total Google searches in each state for Super Bowl Party per 100,000 people — sourced from Google Ads Keyword Planner.
