The Indian Premier League (IPL) has become one of the world’s biggest and most lucrative franchise-based sports leagues. Some reports put the IPL’s brand value in 2022 at $8.4 billion. With the T20 World Cup on the horizon, how much of a shadow does it need to overcome to outshine the rising start that is the IPL? The IPL Is A Powerhouse From an idea born some 16 years ago, the IPL has become the de-facto standard of success. Franchise-based leagues around the world have patterned their success on the IPL. Pakistan’s Super League has announced that it will begin…
Author: Jason Dookeran
The T20 World Cup is not just another tournament for the West Indies. It’s a chance for Coach Darren Sammy to defy the odds and bring home another victory. Curtly Ambrose thinks that the Caribbean team will do it. The last time the West Indies lifted the trophy was under Sammy’s leadership, and now, as the team goes through a transition period, the stakes are high. These top West Indies players are the ones to watch, adding to the anticipation and excitement of the T20 World Cup. Shamar Joseph Even though this youngster hasn’t played a limited-overs game for the…
With the US on the brink of hosting the T20 World Cup alongside the West Indies, the big question on everyone’s mind is whether this hosting will raise the sport’s visibility in the US. This event is being compared to the 1994 Football (Soccer) World Cup, which sparked a surge in the sport’s popularity in the US. Could the T20 World Cup in the US be the shock to the system to transform one of the most populous countries in the West into a cricket-rabid nation? How Does Cricket Look in the US Today? Cricket has been gaining ground in…
