Jeff Jarrett discusses how WWE will keep on benefiting from its KSA event affiliations and the creation of future wrestling events in the Middle East, outside the boundaries of WWE’s kingdom of Saudi Arabia, which recently had WWE Crown Jewel there. Early in his wrestling career and as one of the founder members of AEW, Jarrett sees the squared circle wrestling promotions venturing into new international frontiers, such as the Middle Eastern and Asian markets, as ways of reaching out to the fans.
Opportunities For Jeff Jarrett in a Growing Market
Jeff Jarrett, a wrestler turned promoter and now AEW’s Director of Business Development has always been supportive of taking professional wrestling to a more advanced level. He views the Middle East as an untapped market with an excited wrestling fan base, which still hasn’t got many opportunities to watch wrestling majors aside from WWE. Jeff Jarrett envisions not just setting up crushing one-shot events like what the WWA tried to do but developing long-term affiliations with regional organizations to make wrestling a standard fare in the region.
It was also clear during the time he was involved with Global Force Wrestling (GFW) that he was dedicated to the concept of working with foreign promotions, which he opines is crucial for today’s interconnected world. Although GFW never came to fruition like TNA had become, the idea behind it is to recognize wrestling’s ability to be popular on an international level, which Jeff Jarrett continues to embrace in his current position at AEW.
The impact of streaming and technological advancements
The most important element that influences Jeff Jarrett’s worldview of wrestling is the availability and accessibility of streaming services that make it easier for people all over the world to get the content they need. With the help of streaming services, pro wrestling has expanded its audience geographically; fans from various parts of the world, such as the Middle East and South Asia, can now watch live programs and other content from wrestling events.
Using the data from such countries as India, Jeff Jarrett draws the attention of readers to the fact that access to professional wrestling has become much easier through such platforms as Amazon Prime, Apple TV, and Disney + Hotstar. That said, he feels that there is so much room for wrestling companies to grow by developing content and partnerships for each distinct region, which could prove to be sustainable in due time.
First Attempts at International Wrestling
Jeff Jarrett has integrated successful international business engagements into his leadership, more so with TNA driving its business into India, where they established Ring Ka King in 2012. It was a show done in collaboration with local production crews that required a season and broadcasted Indian wrestlers alongside talent from across the world to bring out the fact that localized entertainment could gain much traction internationally. Ring Ka King’s disappointment entrenches Jarrett’s earlier understanding of how promotional experiences designed for particular slices of the country can be successful outside the parameters of conventional American settings.
Final Thoughts
Now, as AEW’s Director of Business Development, Jeff Jarrett is directly responsible for managing live events and trying to grow the company’s presence internationally. As streaming technology makes it possible for a company to get exposure to its content to the entire world, he noted that this is the right time for AEW to expand and venture to new regions, such as the Middle East.
His aim is also to make the live events reach these areas but, at the same time, make connections with the fan base and deliver the cultural tastes. Jeff Jarrett’s commitment to bringing pro wrestling to new parts of the world reflects his understanding of the sport’s universal appeal and the importance of adapting to global trends. By leveraging technological advancements and engaging with diverse audiences, he envisions AEW contributing to a more internationally connected wrestling industry.
