His Excellency, Turki Alalshikh has made it known that he is willing to cut down PPV prices for his Riyadh Season boxing events with the view to encourage people to be interested in the sport. This transition begins with the fight that took place between the light heavyweight champions Artur Beterbiev and Dmitry Bivol on October 12th and is a new model to boxing PPV pricing.
Turki Alalshikh Reduced PPV Costs
More details of this innovation by Turki Alalshikh means that the PPV prices will be reduced to £ 20 in the UK and $ 20 internationally for the rest of Riyadh Season matches. For example, the case of Beterbiev against Bivol fight will cost £15 in the United Kingdom. In the US, this fight is available for free on ESPN+ for subscribers. But again it is not clear if PPV costs for the under-card fight of Shakur Stevenson vs Joe Cordina will also be slashed.
All these undercard fights are out of the main event. A boxing fight between Beterbiev and Bivol will be available on DAZN pay-per-view. Some issues have been raised to the high charge of watching Stevenson fight Cordina, the undercard being a rather unknown and unattractive fight.
The US Fans’ Discontent
US boxing fans have complained that undercard fights have been trekked apart from the televised headliner and put on PPV. They argue bitterly about the feeder undercard fights such as Stevenson against Cordina, a man who was knocked out in May before that event. Many people are now convinced that this is a well-calculated move by Stevenson to pack his fight with Gervonta Davis in the upcoming year.
There are perceived to be no interesting high-profile fights in the undercard; thus, the fights do not reflect the costs incurred when paying per head in the United States. Turki Alalshikh’s strategy aims to tackle the issue of high PPV prices driving fans to seek illegal streams.
He stated, “People [watch] illegally because the price is high. This is in the future and will not build boxing. If I give good fights with a good price, I will increase the fanbase, said His Excellency Turki Alalshikh to the talksport Boxing YouTube channel.” He plans to offer more affordable PPV options to grow the sport’s fanbase and provide better value for boxing enthusiasts.
Final Thoughts: Impact on Other Boxing Events
Nevertheless, it is still unclear to what extent Turki Alalshikh’s initiative will translate into an advantage for those interested in the Riyadh Season events. It seems to not influence other large-scale events in the U. S. For the most part, major promoters will likely continue setting charges within the range of $70 – $90 for PPV cards. Many big fights are not available to the public due to high costs. It is also behind a paywall which is still a disadvantage in the development of boxing.
In the case itself, Turki Alalshikh’s decision to reduce the prices of the PPV for Riyadh Season could help create a new trend that will make super fights more available to the general public and therefore attract more people to boxing. But a question is whether other ‘boxing promoters’ will be part of this and reduce the high prices that have become a norm.
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