The Super Bowl LVIII witnessed an increase in viewership among female viewers. A record-breaking 58.8 million women tuned in to watch the game, making it the recorded female viewership for this event. This surge in viewers, along with a rise in demographics, greatly contributed to the overall success of the game.
Viewership Up by 7%
Airing on CBS platforms, Super Bowl LVIII attracted 123.7 million viewers, setting a record not only for the Super Bowl but also surpassing any event since the moon landing in 1969. For anyone thinking the NFL is struggling to attract viewers, they are sorely disappointed. This represents a 7% increase from the year’s viewership, which can be attributed to several factors.
Kansas City Chiefs vs San Francisco 49ers
One significant factor that drove this increased viewership was the matchup between two franchises, the Kansas City Chiefs and the San Francisco 49ers, both of which have fan bases. The presence of star quarterback Patrick Mahomes, one of the league’s players, also drew a substantial number of viewers. Furthermore, with a game that went into overtime and concluded with a thrilling finish, it is likely that audiences remained engaged throughout.
The inclusion of out-of-home viewership in Nielsen ratings after airing also played a role in boosting viewership numbers.
Taylor Swift Effect
This meant that people who watched the game at places, like bars and restaurants were included in the ratings, which gave a representation of the overall audience. Moreover, the “Taylor Swift effect” might have contributed to the viewership numbers as Swift’s relationship with Chief’s tight end Travis Kelce likely attracted casual viewers to tune in.
To wrap it up, Super Bowl LVIII made its mark in television history due to its record-breaking viewership and an exciting matchup that held audiences spellbound. With its thrilling gameplay and star-studded halftime show, this game again showcased the NFL’s enduring popularity. How joyous that live event can bring people together, especially women.