After making a controversial move by putting QR codes on their football helmets, Oklahoma State had their risk denied by the NCAA. The codes led scanners to the team and player funds, where they could then donate financially.
The NCAA ruled against the codes on the helmets but allowed for other codes to be placed throughout the Oklahoma State stadium. NIL has transformed the college athletic industry, and now fan interaction will have a whole new meaning. Though the future of NIL and college athletics is continuously growing and evolving, it is unclear how it will exactly unfold.
QR Codes Going Forward
With the ruling only shooting down the QR codes on the helmets, other codes will draw even more attention from the fans. Oklahoma State announced they will place codes around Boone Pickens Stadium and even one on their 6,000 sqft video board. Though the codes being on the helmets would undoubtedly draw attention, the codes around the stadium will likely have a greater impact.
For other programs around the country, QR codes may become something to incorporate in the future. With fans being able to financially support the team and its players, they ultimately become part of the recruiting process. No program wants to be behind the curve when it comes to the future of collegiate sports, and Oklahoma State has proven that by taking controversial risks.
Final Thoughts
The move that drew attention from the entire collegiate athletic industry was eventually put to a halt, but its message will live on. Oklahoma State is the first to utilize the QR code system, but other schools will likely join following the ruling by the NCAA. It is unclear how far the system will go, but for fans, collegiate sports’ constant change may result in a much more hands-on experience than in the past.
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