In a remarkable move, Erling Haaland, the Manchester City superstar, has ventured into the business world by acquiring a minority stake in a Norwegian hair accessory company, Bon Dep. This investment highlights his strategic approach to life after football and his desire to capitalize on his iconic image.
The Brand Behind Haaland’s Signature Style
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Bon Dep, based in Oslo, has gained significant popularity due to Haaland’s endorsement of their signature hair tie, the “Kknekki.” The Norwegian international has been a loyal user of this product for years, crediting it as the “best in the world.” Haaland’s man-bun phenomenon has propelled Bon Dep’s sales across various European countries, including Germany, Sweden, Denmark, the Netherlands, Belgium, and France.
His impact extends beyond the pitch, as evidenced by his role in shaping trends and consumer behavior. His distinctive hairstyle, coupled with his on-field achievements, has catapulted Bon Dep into the spotlight, transforming the Kknekki into a coveted fashion accessory.
A Strategic Investment for the Future
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At just 23 years old, Haaland is already preparing for life after football. His investment in Bon Dep is a calculated move to leverage his global fame and unique image. Vibeke Gronseth, the founder and CEO of Bon Dep, expressed her excitement about this partnership, stating that the primary purpose of bringing Man City star on board is to collaborate in scaling Kknekki further across Europe and the rest of the world.
A Mutually Beneficial Partnership
This partnership promises to be mutually beneficial for both parties. Haaland’s involvement will undoubtedly boost Bon Dep’s brand recognition and sales, while the company offers the striker a platform to capitalize on his iconic look. Gronseth emphasized the long-term perspective shared by Haaland and his team, which is crucial for expanding Bon Dep into new markets.
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Besides Haaland’s professional achievements on the field that undoubtedly make him a goal-scoring machine, his diversification of interests through business attests to his farsightedness. By investing in a company that aligns with his personal style, he is setting the stage for a successful transition into life after football. This strategic move not only secures his financial future but also allows him to remain connected to his iconic image, one that has captured the imagination of fans worldwide.
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